SDLI brings healthtech and insurtech closer at IWC Madrid

Barcelona & Madrid Health Hub member SDLI recently had the opportunity to moderate the Insurtech Panel at the Insurance World Challenges in Madrid, a key annual event that explores how innovation is reshaping the future of the insurance sector.

The panel featured four dynamic players in the insurtech space:

• Xavier Lesauvage, Senior Partner at SDLI
• Ignacio Manrubia, Enterprise Account Executive at Hubtype
• Marta Sardá, Deputy Director of Innovation at MAPFRE Spain
• Ruth Puente, COO & Co-founder at Bdeo
• Jon Vital, CEO at Trak

The discussion focused on how insurtech is transforming the insurance value chain, from customer onboarding and fraud detection to health services and personalized risk management.

Key takeaways included:

• From product-centric to customer-centric: a shift toward service-oriented models that focus on customer value and experience beyond technical functionalities.
• Customer experience optimization through automation: how technology and AI are streamlining communication with customers via conversational interfaces, delivering faster, more effective interactions.
• Claims management and added-value services innovation: how visual intelligence and digital tools are revolutionizing damage assessment, remote monitoring, and post-claim service personalization.
• Startup–corporate collaboration as a catalyst for innovation: strategic partnerships are accelerating the adoption of new business models and technologies, improving both customer experience and operational efficiency.

This panel reaffirmed how insurtech is accelerating innovation in both insurance and health, with digital solutions playing a critical role in shaping the future—enhancing customer satisfaction while increasing efficiency and reducing costs.

SDLI is proud to contribute to this evolving dialogue, helping organizations innovate at the intersection of healthtech and insurtech.