Event: From User Experience to Agentic Experience
Become a member
About us
Overview The Team Ambassadors Location & Contact Get your office at the Hub
Members
Members Become a member
Events
Next events Past events ISE 2026 4YFN 2026 Health Revolution Congress Organize your event at BHH
Reports
Digital Health Reports Programa Jovenes Investigadores
e-health validations
News
Aticco Castellana
P.º de la Castellana 268, Madrid
28046 Madrid, Spain
Home News Event: From User Experience to Agentic Experience
Back

Event: From User Experience to Agentic Experience

MARCH 12, 2026 Events of the ecosystem

AI marks a turning point that is redefining the role of healthcare and pharmaceutical companies in their relationships with the different actors across the ecosystem.

From digital experience to agentic experience:

  • From platforms that inform to assistants that understand, support, and act.

  • From one-way interactions to personalized, continuous relationships between physicians, patients, and laboratories.

  • From complex internal processes to optimized workflows powered by agents that automate tasks and decisions.

  • From mass communication to predictive experiences that anticipate clinical and emotional needs.

For this reason, we invite you to an exclusive breakfast organized by Multiplica & Madrid Health Hub for leaders across the healthcare and pharma sector, where we will explore how AI is transforming Healthcare ecosystem and opening new possibilities for innovation, support, and efficiency.

  • Date: 12th of March
  • Time: 9.30am
  • Place: Madrid Health Hub - P.º de la Castellana 268, Madrid

A morning designed to inspire, share learnings, and foster peer conversation on how to apply an agentic logic within healthcare and pharmaceutical environments — from the physician-patient relationship to internal operations and omnichannel communication.

Save your spot here.

You may also like
 See all
October 08, 2026 Events of the ecosystem
Health4Good 2026: the future of health comes to Madrid
On 14 October, the 6th edition of DKV Health4Good will take place, DKV’s flagship event for healthcare innovation. Under the theme “We innovate. We care. We move forward.”, this year’s edition will focus on Precision Health and the transformative role of Artificial Intelligence, exploring how health data, AI and new technologies can drive more personalised, predictive and preventive healthcare.
Read more
April 29, 2026 Members' News Events of the ecosystem
TuoTempo Webinar | The power of healthcare marketplaces: turning your CRM into a 24/7 patient acquisition and growth channel
TuoTempo, a provider of digital patient journey and access management solutions for healthcare organizations, will host an upcoming live webinar exploring how healthcare providers can strengthen their digital visibility and turn their existing technology stack into a sustainable patient acquisition channel.
Read more
April 28, 2026 Events of the ecosystem
Scilife Training | FDA 483 responses: what the new draft guidance means for you
With the FDA’s new draft guidance on responding to Form 483 observations, expectations are shifting. What used to be “acceptable” responses may no longer hold up. In this session, we’ll unpack what these changes really mean in practice and how to prevent quality issues in the first place.
Read more
April 24, 2026 Events of the ecosystem Members' News
How to manage the arrival of AI in companies
GironaHub will host an exclusive session with Genís Roca, exploring how artificial intelligence is reshaping organisations and redefining business strategy for senior executives.
Read more
April 24, 2026 Events of the ecosystem Members' News
ICEX Conference: Exploring the Digital Health Sector in Morocco 2026
A unique opportunity to gain in-depth insights into one of the most dynamic and fast-evolving digital health markets in North Africa
Read more
April 24, 2026 Events of the ecosystem Members' News
Patient experience transformed: SMART SYSTEM by MediCare as the catalyst for human-centered mental health care
The role of the patient as the true protagonist of the care process marks a turning point in the management of mental health. This transformation is already a tangible reality at Hospital de Mataró, where the implementation of a more participatory and human-centered care model is delivering measurable results.
Read more
April 24, 2026 Events of the ecosystem Members' News
III Viamed–FutureMeds Conference | Innovation with Purpose: Patients and Data Transforming Clinical Research
The 3rd Viamed–FutureMeds Conference brings together experts, institutions and professionals committed to a common mission: transforming the way patients participate in clinical research. At a time when innovation, real‐world data and artificial intelligence are redefining recruitment and engagement models, this conference aims to create a space for reflection and collaboration that will enable progress toward more efficient, inclusive and people‐centred trials.
Read more
April 23, 2026 Events of the ecosystem
Scilife CaseLab | What FDA QMSR requires from your QMS and how to get ready
Many companies assume their current systems will hold. But early inspections are already showing gaps, and expectations are becoming more structured and less forgiving. In this session, we’ll unpack what QMSR really requires in practice, and where companies are most at risk.
Read more
March 27, 2026 Members' News Events of the ecosystem
Join OncoInv for an exclusive event on multi-cancer detection at Barcelona Health Hub
OncoInv invites professionals in cancer care, diagnostics, and research to an exclusive expert gathering on multi-cancer detection (MCD), hosted at Barcelona Health Hub on Monday, 13 April 2026.
Read more
March 27, 2026 Members' News Events of the ecosystem
ICEX Announces Conference on the SAVax Project
The upcoming ICEX conference will present the SAVax Project, highlighting new opportunities for pharmaceutical and vaccine companies seeking to enter and grow within the South African market.
Read more