Adviters expands to Europe with new Barcelona office led by Cristian Florio

Adviters, the Latin American tech company, takes a strategic step in its global growth by opening its first European office in Barcelona. The new hub is led by Cristian Florio, Business Unit Manager, with the mission of driving digital innovation from one of Europe’s most dynamic tech ecosystems.

Barcelona was chosen for its vibrant startup scene, strong digital health presence, and rapidly growing tech community. From this new location, Adviters aims to bring its software development, product design, and digital transformation services closer to both local and international businesses, strengthening its footprint across the European market.

“At Adviters, we believe in the power of real-world experience. That’s why we choose to be where things are happening. And Barcelona is one of those places—where technology, creativity, and forward-thinking come together to create transformative solutions,” said Cristian Florio.

The Barcelona office will focus on two core service lines:

• End-to-End Product Development: Supporting companies from ideation to launch of digital products.
  Staff Augmentation: Providing agile, scalable, and highly skilled tech teams.
• This expansion marks another step in Adviters’ journey to becoming a global company driven by quality, innovation, and human-centered design.

“Landing in Barcelona is more than a geographic move—it’s about connecting cultures, talent, and challenges. We’re building bridges between Latin America and Europe, bringing a fresh, agile, and deeply human approach to every project,” added Cristian, who also leads user experience and tech innovation initiatives across industries such as healthcare, tourism, and digital art.

Adviters will continue to work closely with its clients in Latin America while forging new relationships in Spain, France, Germany, and Italy, focusing on sectors like digital health, mobility, e-commerce, and public services.
For Cristian, this new chapter also marks a personal milestone:

“After years of leading projects from Argentina, this office is a chance to think globally, listen locally, and keep doing what we do best—designing digital experiences that solve real-world problems.”